Range of Variables The Range of Variables explains the range of contexts within which the performance and knowledge requirements of this standard may be assessed. The scope of variables chosen in training and assessment may depend on the work situations available |
What markets may be researched? | Markets may include wholesalers, retailers, exporters, local, national and/or international customers, and private and public sector organisations and enterprises. |
What legal constraints may be identified? | This may include compliance with relevant provisions of the Copyright Act and amendments, OHS legislation and regulations, consumer protection, freedom of information, industry codes of conduct, equal opportunity legislation, Trade Practices Act and the Telecommunications Act. |
What types of information may be included in a marketing strategy? | Marketing strategies may include various information with regard to pricing, promotion, product quality, service standards and distribution channels. |
What types of marketing techniques may be assessed? | Techniques may include vertical integration, exporting, targeting seasonal windows, niche marketing, and total quality management systems. |
What market environment features may be assessed? | Market environment may include consumer trends, harvesting, handling and marketing methods, export opportunities, trade policies and seasonal influences. |
What marketing options may be relevant to this standard | Options may include public relations, electronic, word of mouth, seminars, promotional material displays, prospectuses, web-site development, customer information brochures, telephone information lines, on-site only, post and fax. |
What information may be included in a marketing plan? | This may include marketing objectives, budget, venue and location, agreed price, expected price, break-even price, risk management strategies, timing of sales, cash flow implications, spread sales, quantity and quality of product, and client contact pre-post sales. |
What range of business plan objectives may be identified? | This may include sales volumes, market shares, turnover of stock and materials, increasing per capita returns, profits and higher dollar returns. |
What types of objective assessment processes may be used? | This may include a review of existing sales data, cost-benefit analysis, break-even analysis, growth projection and asset valuation. |
What measurable performance targets may be developed? | This may include price achieved, quantity sold, market demand, quality of product delivered and post-sale feedback. |
What distribution channels may be used? | This may include sponsorship, direct marketing, point of sale promotions, newspaper, radio, multi-media (Internet) and television industry publications. |
What enterprise requirements may apply to this standard? | SOP, industry standards, Total Quality Management standards, product labels, manufacturers specifications, MSDS, operators manuals, enterprise policies and procedures (including waste disposal, recycling and re-use), and reporting requirements. |
What types of market changes may be applicable to this standard? | This may include consumer trends, harvesting, handling and marketing methods, export opportunities, trade cycles, trade policies, and seasonal conditions. |
For more information on contexts, environment and variables for training and assessment, refer to the Sector Booklet. |
|